Apr 4, 2022
CMO38. Successful Product Marketing — Olivia McNaughten
Today’s guest on the show is Olivia McNaughten, the Director of Product Marketing at Rho Business Bank.
Rho is a fast-growing NYC fintech that created a game-changing platform streamlining corporate cards, banking, expense management, accounts payable, and more. With a passion for innovative storytelling and growth, Oliva previously led the go-to-market strategy for Yotpo, an eCommerce Marketing platform, unicorn and Forbes Cloud 100 company. In her hometown of Auckland, New Zealand, Olivia was on the founding team of an award-winning fintech start-up, incubated out of New Zealand's largest bank, ASB. She holds a Bachelor's of Commerce in Marketing, Innovation, and Entrepreneurship from The University of Auckland.
On today’s show, Olivia talks about her inspiration to pursue product marketing, her marketing journey being the Director of Product Marketing at Rho, and successful strategies in product marketing.
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